Despite the lack of urban violence surrounding the TTC Subway Rider Efficiency Guide, the guide garnered more than its fair share of media attention.  So much so, in fact, that I had the audacity to write an article titled So ya want to be famous? 25 Media Lessons Learned for the do-it-yourself repository NoMediaKings.org.  It's the story of my experience with the media, full of tips for anyone interested in taking control of their own celebrity making.

Along with the mainstream media, the TTC Subway Rider Efficiency Guide was chatted up in blogs, forums and podcasts. Some notables include Wholesome Goodness, boingboing, Carrot Rope, THIS, Eye, Squiddity and Molar Radio.